Making the Business Case for Sustainability
A Case Study: The University of Edinburgh
This video case study was created alongside EAUC’s Business Case Guide, to help sustainability leaders in universities and colleges to successfully make the business case for sustainability.
The case study explores how the strategic business case for sustainability was made at the University of Edinburgh.
It features interviews with the Director of Social Responsibility and Sustainability and the former Director of Finance to discover how the journey was experienced from these two perspectives.
The discussions cover topics such as:
• what a business case is
• steps taken at Edinburgh to convey the business benefits of sustainability
• challenges and enablers encountered along the way
• advice for others who are embarking on a similar journey
View the videos here:
• Intro video
• Dave Gorman, Director of Social Responsibility and Sustainability
• Phil McNaull, Former Director of Finance (2012-2018)
When watching the videos, it may be helpful for you to consider how the issues raised might apply to your own efforts to explain the business benefits of sustainability effectively to senior leaders.
For further information on making the strategic business case for sustainability, see EAUC’s Guide ‘Making the Business Case for Sustainability’ …...more
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